Helped turn a bold vision into a product-led company, redefining how media, brands, and people connect through privacy-first tech. Led the shift from B2B integrations to direct user growth by launching a new platform and media outlet, and securing partnerships with top digital publishers. Introduced OKRs, async collaboration, and a culture built on inclusion, transparency, and autonomy. These unlocked our first real user traction, lay the ground to find product-market fit, and support our expansion into the U.S.
Imagine having the opportunity to read 50 pages of a full vision describing how to change everything we know about the internet by improving the correlations between media, brands, and people, with privacy and good ethics at the front. That's how I discovered and fell in love with PrivacyCloud’s ambitious vision.
For me, it was an excellent opportunity. Great founder and CEO with an incredible track record, a growing team with tremendous potential, recently well-founded, and a huge market full of challenges and opportunities.
I joined the team to help it grow and design systems to ensure our operations were smooth and qualified to scale. In my first weeks, I was already involved in negotiations with some of the biggest publishers in Spain, offering them a new revenue stream to monetize their content in addition to third-party ads and paywalls. The future was looking promising.
During my first months, I focused on having everything in place to build highly efficient and empowering teams. Diversity, inclusion, ownership, transparency, and psychological safety were challenges we had to face to support our growth.
It appeared that we were ready to launch and go big, but market and life always play their role; COVID-19 came, and we needed it to change our go-to-market strategies and financial plans. One day we were about to integrate our technology into our partner's product, with millions of users, the next day, we needed to find those users on our own. We decided to start from scratch, changing the way we work, forcing us to go back to basics, talking to people, and building a lot of experiments to find product-market fit.
.jpg)